agma-mmc.de

Germany's media audience studies (ma) and reach data for media companies, agencies and advertisers

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Highlights

  • Hiring2 open roles
  • New on EvolcAdded 2026-11-02

About agma-mmc.de

AGMA (Arbeitsgemeinschaft Media-Analyse) is a joint initiative of media, agency and advertising companies that produces the media-analysis studies (ma) used as the advertising currency in Germany. Its subsidiary MMC, a 100% owned GmbH, handles the organisational and commercial execution of the research, mainly the Media-Analyse.

The studies cover print (face-to-face survey using CASI and MediaScan), radio (CATI telephone survey), out-of-home advertising (GPS and CATI mobility measurement), Intermedia PLuS, ma Audio, ma Podcast, ma IP Audio and the Digital Nutzungsstudie DNA, which is now in regular operation. Reach data is also offered through web-based dashboards for ma Pressemedien and ma Tageszeitungen and a cross-media tool, maX. Access to results is for members, which are about 200 of the leading companies in the media and advertising industries, and seminars on the research methods are offered.

MMC was founded on 7 August 1968 as Media-Micro-Census GmbH, Auftragsforschung und Verlag. Its statutory role includes publishing research reports, including the agma Forschungsberichte.

Product: Media-analysis studies (ma) and digital usage study DNA with reach and target-group data dashboards for print, radio, audio, podcasts and out-of-home.

Jobs at agma-mmc.de (2)

agma-mmc.de is hiring for 2 roles, mostly in data & AI.

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