adeg.at

ADEG is an Austrian food retail brand whose roughly 400 stores are operated by independent, self-employed merchants (Kaufleute). The brand is supplied through the REWE Großhandel wholesale range, including own-label brands such as "Ja! Natürlich", "Simply Good" and the discount line "clever".

The customers are shoppers of local ADEG supermarkets across Austria. The website also recruits prospective self-employed ADEG merchants, who run their own stores under the ADEG brand, and promotes the jö Bonus Club loyalty programme and weekly flyers. The company's revenue model is not described in detail on the site.

ADEG Österreich Handelsaktiengesellschaft is headquartered in Wiener Neudorf, Lower Austria, and the brand dates its origins to 1895. Since October 2022 the brand has been part of REWE Großhandel GmbH and REWE International AG. The site lists open positions for ADEG Kaufmann/Kauffrau roles in Salzburg, Tirol and Vorarlberg.

Product: Independent ADEG supermarkets offering local grocery retail, with REWE wholesale range and own-label brands