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Adact

Multichannel marketing platform for consumer brands in iGaming, retail and financial services

Tallinn, EstoniaFounded 2019optimove.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-27

About Adact

Optimove builds the Positionless Marketing Platform, which combines customer data, AI decisioning, multichannel journey orchestration, real-time personalization and gamification. Modules cover campaigns across email, SMS, mobile, web, WhatsApp and ad networks, dynamic content for sites and apps, and loyalty, promotions and minigames.

Customers are consumer brands and marketing teams in iGaming, retail and e-commerce, online trading, social games and apps, financial services, travel and hospitality, and prediction markets. Professional services, courses and a developer hub with APIs and SDKs are also offered.

The Optimove brand states it was founded in 2012 by Pini Yakuel. Adact OÜ, the Estonian registered entity, was founded in 2019 and is based in Tallinn. Other offices are in Tel Aviv, New York, London, Dundee and São Paulo. The company reports 500+ employees and more than 1,200 brands using the platform.

Product: Optimove Positionless Marketing Platform: journey orchestration, multichannel campaigns, real-time personalization, gamification and loyalty.

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