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Active Brands

Norwegian house of premium outdoor sports apparel and equipment brands for professional and everyday athletes

Oslo, NorwayFounded 2010activebrands.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-28

About Active Brands

Active Brands is a house of premium sports apparel and equipment brands. Its portfolio includes Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes, Vossatassar and Pilago, and it aims to inspire an active lifestyle in the outdoors for professional and everyday athletes.

The company describes itself as a brand accelerator that grows outdoor sports brands into global players, having evolved from a Norwegian brand incubation platform. Its main shareholders are FSN Capital AS and Verdane Capital Advisors AS.

The company was founded in 2010 and its website states that it dates back to 2009. Its headquarters is in Oslo, Norway, with satellite offices in Voss, Trysil, Broomfield, Shanghai, Gothenburg, Helsinki, Copenhagen and Munich.

Product: Premium sports apparel and equipment under the Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes, Vossatassar and Pilago brands.

Jobs at Active Brands

No open positions listed right now.

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