Act-On Software

Marketing automation platform for marketing teams running lifecycle campaigns across email, web, SMS and social

London, United KingdomFounded 2013act-on.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-30

About Act-On Software

Act-On develops a marketing automation platform for lifecycle marketing. It covers email, web, SMS, social and direct mail campaigns, with journey orchestration, behavioural segmentation, lead scoring, landing pages and forms, reporting and analytics, and AI features for campaign optimisation. The platform connects to CRM, ERP and financial services systems, and the company positions it as an alternative to CRM-bundled marketing tools.

Customers are marketing teams at midsize and enterprise organisations, including financial services, manufacturing, professional services and technology firms. Pricing is based on active contacts, so customers pay only for contacts they actively email. The Enterprise tier adds Salesforce, SugarCRM, NetSuite and Dynamics integrations and the Data Studio reporting module.

The company was founded in 2013 and is registered in London. It also has operations in the UK and employees across the U.S. and EMEA, with its headquarters described as Portland, Oregon.

Product: Cloud marketing automation platform for multichannel campaigns, lifecycle journeys, analytics and CRM integrations, priced by active contacts.

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