Aalto Group

Online and in-store retailer of outdoor clothing, footwear and gear for consumers, with a store in Helsinki

Helsinki, FinlandFounded 2001varuste.netWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-29

About Aalto Group

Aalto Group Oy operates Varuste.net, an online shop selling outdoor and sports equipment. The range covers hiking, running, hunting, diving, cycling, climbing, swimming and dog gear, including clothing, backpacks, footwear, electronics such as Garmin watches, tents, sleeping bags and sunglasses. Gift cards are also sold.

Customers are consumers buying outdoor equipment, and the company also offers corporate sales. The shop carries brands such as Fjällräven, Garmin, Salomon, Osprey, Black Diamond, Arc'teryx, Patagonia and Petzl, and runs a loyalty programme for regular customers and a VIP customer scheme.

The company was founded in 2001 and is headquartered in Helsinki. It has a physical store in Konala, Helsinki, and its website is published in Finnish.

Product: Outdoor clothing, footwear, backpacks, electronics, camping and sports equipment sold through an online shop and a Helsinki store.

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Website technologies

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