XR Extreme Reach

XR offers the XR ONE platform for advertising operations, with modules for production cost tracking (XR Costs), digital asset storage (XR Assets), talent and music rights management (XR Rights) and ad delivery to media destinations (XR Delivery). Its XR Pay unit provides payments for advertising and entertainment productions, and XR Media covers content syndication, direct response and production services.

The website describes customers as large consumer brands, retailers and financial services firms that manage advertising production and delivery across markets. Revenue is described on the site as platform and services offerings for these clients; pricing and contract terms are not stated.

The site states that XR delivers ads to more than 50,000 media destinations across 140 global markets. The About page lists leadership and a board that includes investment firms such as Ares Management and Gamut Capital. Open roles listed on the site span New York, Burbank, Toronto and Budapest, covering sales, technical support, people and culture, legal, finance and XR Pay.

Product: XR ONE ad operations platform (XR Costs, XR Assets, XR Rights, XR Delivery) and XR Pay payments for advertising and entertainment productions.