Vitl

Vitl sells personalised vitamin supplements. Customers complete an online health quiz covering goals, diet, lifestyle and how they feel, and the company produces a custom supplement pack delivered monthly. It also offers at-home DNA tests and vitamin and cholesterol blood tests, and sells ready-made products such as probiotic, omega 3, vitamin D and sleep supplements.

Customers are individual consumers who buy products from the website. Ready-made products are offered on subscription, with free UK delivery for subscriptions listed on the site, and the personalised packs and tests are sold directly to consumers.

The company was founded by Jonathan Ralph, who is listed as Founder and CEO. Its medical advisory board includes a head nutritionist, a geneticist, a medical director and a head dietitian. The website states that blood testing is carried out by a UKAS-accredited and CQC-registered facility in the UK and that DNA testing is performed by an Illumina Propel-Certified Service Provider in Europe. The company's one open role listed is an Operations Manager based in London.

Product: Personalised vitamin packs built from a health quiz, DNA test kits, at-home vitamin blood tests and subscription supplements.