Urlaubsguru

Urlaubsguru GmbH operates a German-language travel platform offering package tours, hotels, holiday rentals, short trips and cruises, combined with editorial travel inspiration and a social media community. In 2024 it acquired the online travel portal 5vorFlug, and in 2025 it launched its own tour operator, Urlaubsguru Touristik (UGT).

Customers are private travellers in Germany, Austria and the German-speaking market who book trips through the site. The website describes revenue from trip bookings offered via selected partner providers, and states that some offers are cancellable free of charge and flexibly with selected organisers.

The company was founded in 2012 by Daniel Krahn and Daniel Marx, is headquartered in Holzwickede near Dortmund, and has further offices in Vienna and Palma de Mallorca; the site states around 100 employees across Urlaubsguru and Holidayguru. Open roles listed include sales and partnership positions based in North Rhine-Westphalia and Vienna.

Product: Online booking of package holidays, hotels, holiday rentals, short trips and cruises, plus editorial travel content.