Tracey

Tracey provides a consumer engagement analytics tool that records how participants in a consented panel interact with brand content online. The company combines this digital data with qualitative market research methods and applies predictive analytics to engagement data.

Its customers are marketing teams, brands and firms that want to measure audience engagement beyond publicly visible social media metrics. The website does not describe pricing; the stated offering is an analytics solution combined with research.

The registered company is Tracey s.r.o., founded on 1 August 2022, with its registered address in Dejvice, Prague 6, Czechia. The website footer also lists Tracey Lab Ltd. with a Bournemouth, UK address. The website is published in English and does not describe open positions.

Product: Consumer engagement tracing and analytics tool using consented participant panels, co-analysed with platform data and AI-based engagement predictions.