The Original Experience Company

The company operates Pilsner Urquell Experience, an interactive beer exhibition in central Prague that tells the story of the world's first golden lager. The visit combines an audioguide tour, multimedia installations, a 360° gaming room, and tastings in a pub at the end of the tour.

Its customers are mainly visitors to Prague, including tourists and families, and the business earns revenue from ticket sales. Products include The Original Tour, the Tapster Academy, beer sommelier dinners and lunches, a combined tour and river cruise package, and gift vouchers. Food and drinks are sold at the Beer Hall and the Výčep U Zvonu terrace, and merchandise is sold in a brand shop.

The company was founded in 2006 according to registry data and is based at 28. října 377/13 in Prague, in a three-floor art-nouveau building of about 3,500 m² that was originally built as a bank in 1902. Tours are offered in 11 languages and the website lists more than 8,000 Google reviews with a 4.8 rating. The company reports a World's Leading Beer Tour Visitor Experience 2025 award and inclusion in the National Geographic Traveller Experiences Collection in 2025. Open positions listed on the careers page include chef, tapster, ambassador of unforgettable experiences and brand store sales assistant.

Product: Pilsner Urquell Experience: an immersive beer exhibition with audioguide tour, tastings, Tapster Academy, beer sommelier dinners and gift vouchers.