The Curious Drinker

The Curious Drinker sells spirits subscriptions, one-off cocktail boxes, ready-to-drink canned cocktails, advent calendars and gifts through its online shop. Members receive a premium spirit every one or two months, paired with mixers, cocktail recipes and snacks. The company was formerly known as Craft Gin Club and rebranded in 2026 to cover gin, rum, tequila, whisky and other spirits.

Revenue comes from subscription memberships and direct online sales of spirits, cocktail sets and gifts. The company states it works directly with independent distillers and small-batch producers, and publishes cocktail recipes and features on its blog. Its founding idea dates to 2015, when Craft Gin Club was started by Jon Hulme and John Burke, and it was backed by investment from Sarah Willingham after a 2016 appearance on BBC's Dragons' Den.

The website describes the company as based in the UK and serving members across the UK; no office locations are stated. The current open role is Head of Customer Marketing / CRM in London, England.

Product: Spirits subscription club, cocktail kits, ready-to-drink canned cocktails, advent calendars and gifts.