The Cocktail Balance

The Cocktail Balance publishes a bartending journal with recipes, interviews, insights and news, sells books, professional bar equipment, premium ingredients and art through an online shop, and offers seminars and masterclasses on mixology. The website also presents the brand as a platform for learning and growing bartending skills.

The company's audience is bartenders and people working in the hospitality industry. Its revenue appears to come from its content, shop and education offerings, although the website does not describe the revenue model in detail.

The company is registered as The Cocktail Balance s.r.o. in Bratislava, Slovakia, with a founding year of 2022. The team page lists founder Stan Harciník, author of the book, marketing manager and content creator Adrián Chrzan, and content director for the journal Dominik Tapušík, along with an editor and reporter. The website is published in English.

Product: Bartending journal with recipes and interviews, an online shop for books, equipment, ingredients and art, and seminars and masterclasses on mixology.