The Boundary

The Boundary is an architectural visualisation studio offering CGIs, animations, marketing films, virtual tours, virtual showrooms, digital twins and a Realspace off-plan sales platform. Its website describes the work as photorealistic 3D imagery and real-time interactive experiences.

The studio's stated customers are real estate developers, destination marketers, hospitality groups and eCommerce-focused brands, as well as architects. The website does not describe its pricing or revenue model beyond these project-based creative services and the Realspace platform.

The company was founded in 2014 by architects Henry Goss and Peter Guthrie and says it has studios in London, New York, Dubai and Auckland. The website states it has over 100 in-house CGI artists and creative technologists. Its open roles include architectural visualisation artists, real-time artists, a project manager and a creative director, based in Auckland, London and Porto.

Product: CGI and animation services, marketing films, virtual tours, virtual showrooms, digital twins and the Realspace off-plan sales platform.