Sport Exchange Market

Sport Exchange Market (SxM) runs a free-to-play fantasy stock exchange in which users trade virtual shares of football teams. Share values move up or down according to an algorithm driven by the teams' real-life sporting performance. The site states that no real money is invested and that a real-money version may come later.

Players start with non-real play money and can buy and sell shares of teams from the top five European football leagues and the UEFA competitions. Daily, weekly, monthly, mid-season and end-of-season leaderboards award prizes to the top traders. The company describes its product as neither betting, trading nor a classic fantasy game.

The company is registered as Sport Exchange Market s.r.o. in the Czech Republic, founded on 2023-07-31, with Praha listed as its headquarters city. The website lists founder Sašo Belovski, product manager Marek Divoký and head of development Michal Mikyska. The site does not state any funding, customer numbers or hiring information.

Product: Free-to-play web platform for trading virtual football team shares, with daily to end-of-season prize leaderboards.