Passion4business

Passion4Business GmbH runs a group of brands for founders, self-employed people and young companies in Germany. These include the Für-Gründer.de portal, the GründerDaily magazine, the Unternehmerheld software (business plans, accounting, CRM and controlling tools) and Top50Startups.de. In 02/2026 it launched the FG-Campus, a community for founders.

The audience is founders, self-employed people and young companies using the brands' content and tools. The website says the company sells advertising and tailored offers to clients, including banner advertising, content integrations, targeted mailings and custom products. The website does not give pricing or subscription details.

The Für-Gründer.de portal was founded in 2010, and the company launched as Passion4Business GmbH in January 2021. The website lists its office in Berlin near the Kurfürstendamm and describes a team of 15 experts. The careers page lists eight open positions, including performance marketing, working-student content and editorial roles, key accounting, and initiative applications.

Product: Founder-focused online portals and magazine (Für-Gründer.de, GründerDaily, Top50Startups.de), the Unternehmerheld business software, and advertising and content offers for brands.