New Flag

New Flag develops its own beauty brands and distributes third-party brands, including Tangle Teezer, invisibobble, NEQI, Foamie and Wild Stripes. Its services cover brand marketing, retail POS concepts, warehousing and shipping to over 80 countries, and an in-house IT and operations team with EDI integration to retail partners. It also runs NF.PRO, an online shop for hairdressers and beauty salons.

Customers are professional hair and beauty salons, served through the NF.PRO shop and a professional sales team, and retailers including dm, Rossmann, Amazon, Notino, Müller, Douglas, flaconi and Zalando. The website describes sales across drugstores, department stores, food retailers and e-commerce, but does not disclose revenue or pricing models.

The German entity is New Flag GmbH, with a Munich address listed first among its locations. The website lists further offices in Paris, Haarlem, Warsaw, Barcelona, Prague, London and New Jersey, and names four founders: Daniel Haffa, Sophie Trelles-Tvede, Felix Haffa and Niklas Epstein. The company has organised events since 2015. Its careers page lists 27 open roles, mainly in sales, marketing, supply chain and warehouse work, located in Munich, Pfaffenhofen, Stuttgart and Paris.

Product: Own and distributed hair and beauty brands, sold to salons via the NF.PRO online shop and to retailers, with marketing, POS, logistics and events services.