naboso.cz

Premium Barefoot s.r.o. operates naBOSo.cz, an online shop and set of Prague stores selling barefoot footwear for adults and children. The range covers several barefoot shoe brands, shoelaces, and sensorimotor aids such as massage balls and toe spacers. The site also publishes blog content, videos and care instructions about barefoot walking.

Customers are families and individual shoppers buying footwear online or in store. The site also offers wholesale ordering for business customers (B2B), gift vouchers and a loyalty programme. Revenue comes from retail sales through the e-shop and the physical stores, and the site reports more than 250,000 satisfied customers and a 4.8 rating on Google.

The website states that the brand has operated for more than 11 years. Physical stores are listed at Českomoravská in Prague 9, Dejvice in Prague 6 and Anděl in Prague 5. In April 2026, trade press reported that Premium Barefoot had acquired the naBOSo brand and e-shop, with Ruslan Skopal, founder of Trenýrkárna, joining the project. Current job listings are for part-time sales and customer service assistants.

Product: Online and in-store retail of barefoot footwear for adults and children, plus shoelaces and sensorimotor aids; wholesale ordering for B2B customers.