ms marketing CONSULT

MUSTANG MAKEOVER is a horse event held at Allianz Park (CHIO Aachen grounds) on 16–18 October 2026, combining trainer challenges, shows, live courses, expert talks and a public mustang auction. The event is run alongside a mustang adoption effort that takes wild horses from US holding facilities and places them in Europe.

The event sells day and weekend tickets to horse enthusiasts, with a free-entry Friday session and a newsletter-based early ticket sale. The website also lists sponsor and exhibitor opportunities and presents the business as ms marketing CONSULT GmbH, with the company's address in Taunusstein.

The website states the event has been held since 2017 and cites 600+ mustangs placed. The company's office is listed in Taunusstein, Germany, and it is currently hiring a social media intern and an event marketing intern (both m/w/d, mandatory internships).

Product: Annual two-day horse event (Mustang Makeover) with trainer challenges, shows, auctions and ticket sales