mediasmart

mediasmart is an omnichannel programmatic advertising platform that connects mobile, connected TV (CTV) and digital out-of-home (DOOH) campaigns. Its products include CTV Sync for household-level CTV campaigns, mobile ad buying across multiple publishers, location-based audience targeting, and DOOH audience sync. The platform offers a web console and open APIs, with self-serve and managed options.

The company describes its customers as advertisers, agencies and trading desks. The website states that it offers custom pricing models and white-label access via APIs; the input does not detail the revenue split beyond this.

mediasmart is part of the Affle Group; the site names Affle 3i Ltd, listed on the BSE and NSE in India. Listed offices are in Madrid, Gurugram, Bengaluru, Singapore, Jakarta, Dubai and São Paulo, and the website says campaigns run in 150+ countries. The company lists open sales roles for Europe, a Senior Sales Manager and a Sales Director. The founding year is not stated.

Product: Programmatic advertising console and APIs for buying and measuring mobile, CTV and DOOH campaigns, including CTV Sync and audience sync.