Lyto Brands Group

Lyto Brands Group GmbH builds and operates a portfolio of consumer brands that sell personalized products tied to life moments, such as pet products under hey balu, newborn and milestone products under Bo & Birdie, and home decor and gifting. The group describes a centralized platform for data, marketing and technology, with on-demand production and fulfillment through partners in Europe and the US.

Its customers are consumers who buy personalized products for pets, babies and family occasions such as weddings, anniversaries and holidays. The website describes the business as direct-to-consumer brands operated by the group, with products made to order.

The company was founded in 2020 and is headquartered in Düsseldorf, Germany, where the website lists a loft office. It names Niklas Mallmann and Lars Klein as co-founders and says the team is around 30 people. The careers page lists open roles for CRM managers focused on Klaviyo, data and AI automation, with some positions marked as 100% remote.

Product: Personalized consumer products, including pet products (hey balu), newborn and milestone products (Bo & Birdie) and home decor and wall art.