LERACH

Lerach, s.r.o. develops the Fenix planning software, which replaces the older Mamut product for TV campaign planning and evaluation using peoplemeter data from multiple sources. The company also plans to replace its Golem software with KIWI, which works with MML, adMeter or PEM data. The website states that Fenix can be used for crossmedia campaign data within adMeter.

The website describes the software's users as people who plan and evaluate TV campaigns. It does not name specific customers or describe its pricing or revenue model. The news section publishes software update information and end-of-support notices for Mamut.

The company is a Czech s.r.o. registered in Praha, with a founding date of 8 December 1997 in the registry. The website is published in Czech only.

Product: Fenix, TV campaign planning and evaluation software using peoplemeter data; KIWI, a planned successor to Golem for MML, adMeter or PEM data.