Klar

Klar is a software platform that gives eCommerce brands one view of marketing attribution, marketing mix modeling, incrementality testing, profitability and customer retention. Its features include a first-party tracking script, multi-touch and data-driven attribution models, geo-lift incrementality tests, P&L and profitability reports, cohort and lifetime value analysis, and creative and influencer reporting. Integrations are offered for Shopify, Shopware, WooCommerce and Amazon Seller, and the company also lists an Open API and an MCP for AI tools.

The customers are online brands and their agencies. The website states that more than 2,000 eCom brands use the platform. Klar is sold as a subscription priced by the brand's last 12 months of net revenue, starting at €200 per month for the Core plan and €400 per month for Core + Attribution, with a 14-day free trial. The company also runs an "Agencies" partner programme with a kickback model for mutual clients.

The website describes the team as spread across several locations, with Munich as the hybrid office and remote roles open globally. Klar states that its data is hosted in Europe, that it is GDPR compliant and ISO 27001 certified. The founders met in Cape Town, and the company was founded by a team with eCommerce scaling and data science experience; no founding year is stated on the site. Current open roles in the database are Founder's Associate (Growth & Product Marketing) in Munich and Strategic Partner Manager Nordics in Stockholm.

Product: Subscription eCommerce analytics platform combining attribution, marketing mix modeling, incrementality testing and profitability reporting.