Interbrand

Interbrand is a brand consultancy that provides brand strategy, identity, naming, customer insight, brand architecture, brand activation and brand valuation services. Its website describes a three-part approach covering human truths, brand economics and experiences, and organizes services under the themes Create, Accelerate and Measure.

The website describes its clients as ambitious organizations and brands seeking to address pivotal shifts such as a brand launch, a merger or a portfolio change. Brand valuation, brand economics and brand strength analysis are presented as its analytical offering, and the company states it pioneered brand valuation in the 1980s. The website does not describe pricing or revenue model details beyond its consulting services.

The website states the company has operated for over 50 years and lists case work for brands including BUGATTI, LEGO, ViX and SE Saudi Energy. Open roles listed on the site span strategy, design, growth, PR and client services, with locations in New York, Madrid, Cologne, London, Sao Paulo and a global listing; the site lists a Madrid office among these locations.

Product: Brand strategy, identity and naming, brand architecture, brand valuation and brand performance analysis for large organizations.