Infinity

Infinity (Infinity Cloud, legal entity Infinity Tracking Ltd) provides a call analytics platform. It records and attributes inbound calls to the marketing activity that drove them, analyses conversations with AI to surface intent and outcomes, and integrates with advertising, analytics and CRM platforms. The company also offers Insights & Intelligence services that analyse call data and produce prioritised action plans.

Customers are marketing teams and brands that run paid media and need call attribution. Revenue comes from tiered subscription plans, with pricing tied to call volume and a custom enterprise tier, plus fixed-scope Rapid Insights Projects and ongoing Professional Services. The website cites marketers in 75+ countries and a case study with Pendragon.

The company was founded in 2011 as a standalone business, having originated as a call tracking solution developed by the agency Jellyfish in 2010. Its headquarters is in Reigate, UK, with offices in London, Manchester and Baltimore, USA. Current job listings cover sales, customer success, marketing, support and product management roles.

Product: Call tracking, call recording, conversation analytics and AI-driven signal tools that connect calls to marketing channels, CRM and revenue data.