GrowInTheRole

GrowInTheRole offers a digital platform where managers practise demanding employee conversations with AI characters, using voice input, followed by psychologically grounded feedback on their communication. Scenarios include development talks, critical feedback, conflict talks, change communication and dismissal talks.

The company is a spin-off of FEEDBACKPEOPLE, a management consultancy focused on leadership selection and development. Its training is sold to organisations; the website names client companies but does not list them in the text provided, and states that it has been nominated for the HR Innovation Award 2026.

The website does not state a founding year or headquarters. It lists one open position, an internship in psychology in a company described as an AI start-up for leadership development, based in Cologne, Germany.

Product: AI-driven conversation simulation platform for leadership training, with scenario briefings and automated feedback.