GoodFit

Goodfit is a go-to-market data platform. It defines a company's market and ICP, sources and grades accounts against those criteria, and calibrates the output against the customer's won and lost deals. The company describes its offering as a managed system of data, models, agents and workflows.

Its customers are B2B revenue leaders and go-to-market teams. The website names Personio, Clari and Chili Piper as companies running GTM Intelligence with Goodfit. The website does not describe a pricing model beyond a "Talk to Sales" call to action.

The company is based in London, with around 26 people there according to its careers page. Goodfit reports a $13M Series A led by Notion Capital and says it was bootstrapped and profitable before that round. The website lists open roles in London for Solutions Consultant, Product Manager, Head of Product, Account Manager and Account Executive.

Product: GTM intelligence platform that defines ICPs, grades accounts in a market, and calibrates scoring against won and lost deals.