Formula

Formula Care is a nutrition app with anti-inflammatory, Mediterranean and carnivore nutrition plans. Users log meals by taking a photo, scanning a barcode, speaking, or searching manually, and the site says the system detects food from photos.

The product is aimed at individuals pursuing goals such as weight loss, more energy or better eating, and offers goal-driven recipes and personalized feedback with habit-building tips. The website does not describe pricing or the revenue model. The business model is inferred from the consumer-facing app.

The website is in English and lists Cyprus as the registry country. No headquarters city or founding year appears in the input. The open roles are an AI Product Builder (Martech) and a Senior User Acquisition Manager (Google Ads), both listed for Cyprus, Poland, Portugal, Spain, Serbia, and in the case of the first role, the Netherlands.

Product: Mobile nutrition tracking app with photo, barcode, voice and manual food logging, nutrition plans and recipes.