Extra & Bold

Extra & Bold is a German agency that takes FMCG brands from positioning to shelf, offering brand strategy, packaging design, final artwork, reprographics, preflight, POS activation and AI/automation services. The modules can be ordered separately or end to end.

The company describes its customers as FMCG brands and retailers. Its website names the brands Knack & Back, Melitta, Toppits & Swirl, Viledа, Merz Lifecare, Darbo and HOPE as case references. Services are offered on a project basis after a free initial consultation.

The company is based in Oldenburg, with a second location in Wiesbaden according to its website and structured data, and states that it has two sites and team members across Germany. The website lists 65+ employees, 200+ brands supported and 40+ markets. Current open positions include office assistant, web and social media, quality control and prepress, and packaging media design roles.

Product: Brand strategy, packaging design, final artwork and repro, retail/POS activation and AI-based content and packaging automation for FMCG and retail.