Driftrock

Driftrock provides a platform that collects leads from ad networks, automotive marketplaces, publishers and websites, validates and deduplicates them, qualifies buyers through automated messaging, and matches leads to vehicle sales. It sends conversion signals back to ad platforms such as Meta, Google, TikTok and LinkedIn.

Its customers are automotive brands and OEMs, with the website naming BMW, OMODA & JAECOO, BYD, Mercedes-Benz and Hyundai Motor Group among the 35+ brands it works with. The website states the platform is used across 32 markets in EMEA, NA and APAC, and that it reports 2.3M+ leads processed annually. Commercial terms and pricing model are not described on the website.

The company is registered in England and Wales as Driftrock Ltd, with a London office listed on its timeline and a remote-first team of 30+. The website says it has worked in automotive for over a decade and is currently hiring for a Talent and People Manager, a Head of Product and an Elixir Software Engineer, all listed as remote from London.

Product: Automotive lead management platform covering lead capture, validation, AI-driven qualification (Driftrock Convert) and closed-loop conversion reporting with CRM and ad-platform integrations.