doinstruct

doinstruct provides an AI-powered training platform for frontline and deskless workers. Its Genius feature converts SOPs, presentations and documents into mobile-ready training in 35+ languages. The product also includes a manager dashboard for assigning, tracking and reporting training, a library of 400+ lessons, and a REST API for connecting to HR and HSE systems.

Customers are employers with frontline workforces; the website cites testimonials from food producers and manufacturers. The company sells per user per year, with prices depending on user count and contract duration. The website states that its training sessions and completion documentation are IFS8 compliant.

The company was founded in 2021 in Osnabrück, Germany, and its headquarters is listed in Berlin, where it opened an office in 2024. Its legal entity is doinstruct Software GmbH. It reports a €7.6 million seed round in 2024 and a €16.5 million Series A in 2025. A co-founder leads U.S. expansion, and open roles include sales development, partnerships and marketing, one based in New York City.

Product: Genius, an AI tool that converts SOPs, presentations and documents into mobile training in 35+ languages, with a manager dashboard, lesson library and REST API.