DIRECT PEOPLE

Direct People is an innovation agency based in Prague. Its services cover discovering opportunities and sketching ideas, testing and launching new products and services, and scaling products before they become part of the client's business as usual. The website also lists AI adoption, UX, research and marketing expertise.

The company works with clients from many industries, including large international brands. The website describes both on-demand expert teams and delivery of ready-to-use solutions, and mentions long-term partnerships in which effort, risk and reward are shared. It does not publish pricing or a detailed revenue breakdown.

The website states that the company was founded in 2010 by Michal Kalousek and Petr Šídlo and presents itself as the longest-running innovation agency in the Czech Republic. In September 2024 Finshape acquired 100% of the company, which specializes in digital platforms for banks and financial services. Direct People reports work in CEE, MENA, the UK and the USA, a team of over 30 people, and an office in Praha 7. Its open positions are AI Product & Delivery Coordinator and Senior Innovation Designer.

Product: Innovation and design services: opportunity discovery, product and service design and launch, AI adoption, UX research and business scaling.