Demandbase

Demandbase sells an account-based go-to-market platform, branded DEMANDBASE ONE and described as Pipeline AI. It uses AI to analyze signals, accounts and buying-group activity, prioritizes accounts, and runs coordinated programs across marketing, sales, advertising and data.

Customers are B2B sales, marketing, advertising and data teams. Sales and Marketing is priced as a platform fee plus a flat fee per user, and the Advertising and Data solutions can also be bought separately. The website names enterprise customers such as Zoom, IBM and SAP Concur and reports 1,000+ customers.

Founded in 2007, the company is headquartered in San Francisco. Its website reports 750+ employees and lists open roles in Hyderabad, London and San Francisco, with most roles US-remote. The site also cites acquisitions of Spiderbook (2016), Engagio (2020) and InsideView and DemandMatrix (2021), and holds ISO/IEC 27001 and SOC 2 certifications.

Product: DEMANDBASE ONE (Pipeline AI): account-based GTM platform with intent data, buying-group intelligence, B2B DSP advertising and data products.