CreativeX

CreativeX provides a creative analytics platform that links pre-testing, live campaign, and media performance data so marketers can assess which creative ideas, content and media drive results. Its Creative Quality Score (CQS) scores content against a brand's own definition of excellence before assets go live.

Customers are global brands and their content production partners; the company says it is used by brands such as Nestlé, Bayer and Mars, and monetizes through enterprise platform subscriptions. The website does not describe pricing terms.

The company was founded by the team behind Hatch.co and presents offices in New York, London and Portland (Oregon), with remote teammates elsewhere. Current open roles include sales development, product design, marketing, client partnership and customer support, mainly in London and New York.

Product: Creative analytics platform with Creative Quality Score (CQS) for content scoring, creative pre-testing and media performance measurement.