ConnectAd

ConnectAd operates a supply-side platform (SSP) for programmatic advertising, with a proprietary in-house bidding engine. Its features named on the website include Smart Throttling to reduce bid requests, an official Prebid adapter for publishers, Deal-ID setup for DSPs, and GreenLine certified sustainable inventory. The company states it publishes sellers.json and holds IAB TCF Vendor ID 138.

Its customers are publishers, advertisers and agencies, and DSPs that buy its inventory. The website describes a take-rate model with no buy-side fees and lists Kleinanzeigen, Watson and Vinted among its case-study clients. It describes itself as owner-operated and bootstrapped, with no venture capital.

The company was founded in 2014 and lists offices in Vienna (HQ), Hamburg, London and Warsaw. Its careers page lists open roles including a Senior DSP Manager (UK) and two Senior Business Development Manager roles for supply (UK and France).

Product: Supply-side platform (SSP) for programmatic display and video advertising, with real-time bidding, Smart Throttling, Prebid adapter and Deal-ID support.