Askeladden & Co

Askeladden & Co is a Norwegian company builder that founds and operates businesses across several sectors. The website lists portfolio companies in areas including veterinary clinics (Petrus), healthcare (Dr.Dropin, Journalia), used-car sales (Rebil), grocery and retail (Kin), pizza (Digg Pizza), investment (Soria Capital) and B2B services (Watchdog, Ask Gruppen).

According to the website, the company provides founders with capital to develop and launch a concept, plus operational support in areas such as accounting, contracts, formalities, marketing, tech, HR and finance. Its customers are described as entrepreneurs and founders building companies, and its own portfolio businesses; the site does not describe a separate revenue model beyond company building.

The website states that the company has operated since 2017. Office locations shown on the site are in Oslo, with job postings also listed in Bergen, Tromsø and Kristiansand. Open roles include a CEO and co-founder, a performance marketing and automation specialist, a marketing intern, a business developer and a finance and accounting manager for Ask Gruppen.

Product: Company building: capital and shared operational support (accounting, contracts, marketing, tech, finance) for founders launching and scaling businesses.