Amaury Sport Organisation

Amaury Sport Organisation (A.S.O.) owns, designs and organises top international sporting events, specialising in non-stadia events. Its portfolio covers cycling (Tour de France), motor sports (Dakar), mass events (Schneider Electric Marathon de Paris), golf (Lacoste Ladies Open de France) and sailing, including the production and distribution of race images.

The website describes its customers in terms of athletes, spectators and event partners, and its open roles include partnership and sales work for the events. The input does not describe the revenue model in detail.

A.S.O. is a subsidiary of the Amaury Group, a media and sport group that owns the newspaper L'Equipe; its subsidiaries include Unipublic in Spain, A.S.O. Germany and A.S.O. UK. The website states that it organises 250 days of competition per year, with 100 events in 36 countries. Current job listings include a finance accountant, a cycling partner relations officer, a digital project officer (all based at the head office) and a senior partnerships manager at A.S.O. UK.

Product: Organisation of sporting events (cycling, motor sports, mass events, golf, sailing) and production and distribution of race images.